#3 What Does Your “Customer” Value?

Question #3 in The Twelve Most Important Questions You Will Ever Ask About Your Church is, “What does your customer value?” In my last article I used different terms to recognize the reluctance of church leaders to clearly identify their members and prospects. Again, there is the problem of finding just the right word, because [...]

The Twelve Most Important Questions You Will Ever Ask about Your Church: Who Is Our “Customer?”

 

Who is our customer? There does not seem to be a great word to describe the people targeted by church leaders as potential members. Even the word “member” has lost meaning as churches assign decreasing value on the concept since less than half of the boasted membership of most churches attend any event or service. [...]

The Twelve Most Important Questions You Will Ever Ask about Your Church: What is Our Mission?

What is the mission of your church?
It is such a simple question, but seemingly perplexing to many church leaders. Most church leaders rightly assume that “mission” refers to the Lord’s Great Commission in Matthew 28, but Acts 1:8 offers insight as to how the contextual movement of ministry of a local church. For this article [...]