Simple Discipleship presents the newest method of sharing Christ.
There are many declining churches in the U.S. and at times the data have suggested that over 3,500 churches close each year. However, when new church starts are factored into the numbers, there is a net 500 to 800 new churches started each year. That may sound promising but the same church leaders tell us that to keep up with population growth, 13,024 new churches are needed each year. I believe that the decline of the church is two-fold: 1) Christians have not been discipled, and 2) as a result of #1 few Christians are sharing Christ and many have come to expect evangelism as only the work of ordained clergy. Where are the evangelists for Jesus?
CORPORATE EVANGELISTS
As I was researching to write this post, a friend sent me the most remarkable article concerning Microsoft Corporation. They recently made a major realignment in their corporate strategy and now have representatives in each state with the word “evangelist” in their titles:
- Developer Evangelists
- Architect Evangelists
- User Experience Evangelists
- Partner Evangelists
Consider that we now have secular corporations “stealing” and redefining words that only the church used for the last 2,000 years. The word “evangelism” comes right out of the Greek New Testament “euaggelistou” (transliterated Greek from 2 Timothy 4:5 which says “do the work of an evangelist, fulfill your ministry.” The meaning of the word Christians lifted out of the Bible to describe the work of spreading the good news of the gospel of Jesus has belonged exclusively to the church to describe part of the work of the Great Commission of Jesus. It is troubling that Microsoft Corporation has more “evangelists” promoting their business than many churches combined in the 21st century. Where are the evangelists for Jesus?
WHY S.P.i.N. EVANGELISM?
Many Christians seem to approach evangelism as if it is a non-relational rapid transactional event in which the evangelist shares a memorized program of sharing Bible verses after which the recipient instantly prays a prayer. The evangelist quickly moves to their next prospect. I realize the description is rather cold but this is one reason evangelism is not working today.
I recently read a book titled SPIN Selling by Neil Rackham. After extensive research, Rackham found that rapid transactional selling works well enough for small consumer goods and services. However, his study also found that big-ticket items require multiple-meeting relational selling and that rapid transactional selling fails to work effectively for the big-ticket items. I believe the same is true today as applied to evangelism. The 21st century church is faced with the most educated and skeptical audience ever. The fact is that salvation is not a small-comodity-rapid-transactional decision and thus requires that the evangelist use the multiple-meeting relational sharing approach that I call S.P.i.N. Evangelism.
WHAT IS S.P.i.N. EVANGELISM?
S.P.i.N. EVANGELISM uses a multiple-meeting relational sharing approach that leads the recipient deeper toward a spiritual decision to receive Christ using a progressive question process. Rather than a “push” method which inundates the recipient with various Bible verses, S.P.i.N. EVANGELISM asks questions in a conversational way that coaches the recipient deeper toward a decision. The questions have a tendency to cause the recipient to continue thinking about their spiritual status. The beauty of the method is that the evangelist leverages the work of the Holy Spirit as the issues that are raised by the questions continue to “spin” in the mind of the recipient. As the evangelist begins to answer any questions with Bible verses, the recipient may move toward a decision for Christ. The method uses the following acronym:
SPIRITUAL SITUATION
Questions:
- What is your spiritual situation?
- What are you relying on to get you into heaven?
- How does your religion or faith assure you a place in heaven?
PROBLEM OF SIN
Questions:
- What does your belief system do with the problem of sin?
- Are you satisfied with your faith not having a remedy for your sin?
- Would you consider another option that solves your sin problem?
ETERNAL iMPACT
Questions:
- What is the implication or impact on you if you have unresolved sin when you die?
- What is the impact on you if you have resolved your sin before you die?
- The sin problem has been solved. Would you be interested?
- If I could explain how your sin problem could be solved, what would you do?
- What if you knew that your sin had a remedy that assured you a place in heaven?
SPIRITUAL NEED
Questions:
- What would your life be like if you had assurance of forgiveness of sin?
- What if you could know that you have eternal life?
- How would assurance improve your quality of life now?
- What would be the benefit in the future of assurance of salvation?
- Why is it important for you to solve this problem?
- Would you like to choose to put your faith in Jesus Christ right now?
The reader may notice that S.P.i.N. EVANGELISM addresses two issues directly—sin and its once-for-all remedy. Too many methods fail on these two points. One of the greatest failures of the modern church is the belief that we can make the gospel of Jesus non-offensive to the world.
One of the greatest failures of the modern church is the belief that we can make the gospel of Jesus non-offensive to the world.
Some cases may allow for the evangelist to lead the recipient to a decision in one meeting, but most of the time the work of the evangelist may require three or more encounters. The method is especially useful for chaplains but many others will find it effective. The challenge is that S.P.i.N. EVANGELISM employs a cultivating gardening approach—preparing, cultivating, planting, and watering. Not many modern day evangelists have developed the patience for such a process but the “payoff” could be great for Christians who learn and use such a process.
I am currently teaching S.P.i.N. EVANGELISM as I receive invitations to churches. I have developed a simple card that I use to teach the method. There are many other evangelism coaching questions that are a part of the process. The method is fluid and the evangelist takes the cues from the Holy Spirit and the recipient during the process. The evangelist may use the card as a prep tool depending on where they are in the sharing process. It is conversational because there is nothing to memorize. Sharing of faith should come from the heart and not from a memorized speech. I am writing an ebook on the method that will be available soon.
I challenge you to learn to employ S.P.i.N. EVANGELISM and report your results to me at tom@simplediscipleship.com or in the comments section below this post. I look forward to seeing a new Great Awakening in our time!
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Dr. Tom Cocklereece is CEO of RENOVA Coaching and Consulting, LLC. He has 20 years experience as a pastor, and is an author, certified professional coach and coach trainer, leadership specialist, and a member Coach/Teacher/Speaker for the John Maxwell Team
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